October 2020 - MI Poll - Likely Voters

This poll, sponsored by Kiaer Research, consists of 669 likely voters in Michigan. Data collection took place from 10/21 to 10/28. 45% of respondents were recruited from IVR calls to randomly selected landline phone numbers obtained via public records, and 55% of respondents were recruited online using Amazon MTurk. Respondents needed to identify as Michigan residents to participate. Phone-based respondents completed the survey over an IVR system, and MTurk respondents completed the survey using a web survey platform. To match Michigan’s population parameters as according to the 2018 American Community Survey, data were weighted by education, age, sex, party ID, and race. Adjusting for the design effect from weighting, the 95% credible interval for the survey is +/- 5.6 points.

Any questions or inquiries can be directed to Nathan Browning through the contact form.


Topline Results

Thinking about the presidential election, will you be voting for Donald Trump, the Republican, or Joe Biden, the Democrat?

  • 53.5% - Biden (+12.9)

  • 40.6% - Trump

  • 1.8% - Other/Third Party

  • 4.1% - Undecided

Thinking about the Senate seat up for re-election in Michigan, will you be voting for John James, the Republican, or Gary Peters, the Democrat?

  • 50.8% - Peters (+12.8)

  • 38.0% - James

  • 2.0% - Other/Third Party

  • 9% - Undecided

Crosstabs (Note: Totals may not add up to 100% due to rounding.)

MI Presidential:

Biden Trump Undecided Other candidate NET
Already voted 63% 34% 0% 2% +29 Biden
Haven't voted 43% 48% 8% 2% +5 Trump
Men 54% 43% 2% 2% +11 Biden
Women 53% 39% 6% 2% +14 Biden
College grads 55% 41% 3% 1% +14 Biden
No degree 53% 41% 5% 2% +12 Biden
Whites 53% 42% 3% 2% +11 Biden
POC 55% 36% 3% 0% +19 Biden
Dem. 88% 7% 5% 0% +81 Biden
Rep. 16% 80% 3% 1% +64 Trump
Ind. 50% 35% 5% 10% +15 Biden
18-29 51% 39% 4% 6% +14 Biden
30-44 55% 36% 8% 1% +19 Biden
45-64 53% 45% 1% 0% +8 Biden
65+ 56% 40% 4% 0% +16 Biden

MI Senate:

Peters James Undecided Other candidate NET
Already voted 64% 31% 3% 2% +33 Peters
Haven't voted 36% 46% 17% 2% +10 James
Men 53% 36% 8% 3% +17 Peters
Women 49% 40% 10% 1% +9 Peters
College grads 53% 41% 5% 2% +12 Peters
No degree 50% 37% 12% 2% +13 Peters
Whites 51% 41% 6% 2% +10 Peters
POC 52% 26% 21% 2% +26 Peters
Dem. 86% 3% 9% 2% +83 Peters
Rep. 12% 81% 7% 1% +69 James
Ind. 49% 28% 18% 5% +21 Peters
18-29 37% 33% 25% 6% +4 Peters
30-44 59% 33% 6% 2% +26 Peters
45-64 51% 43% 6% 0% +12 Peters
65+ 56% 40% 3% 1% +16 Peters

Full Survey Results, Demographics, & Wording
Oct. 2020 Poll
Note: results may not add up to 100% due to rounding. Demographics located at end of document.

  1. Are you a Michigan resident?

    • 100% - Yes

    • 0% - No

  2. Are you registered to vote in the State of Michigan?

    • 99% - Yes

    • 1% - No

  3. Generally speaking, do you consider yourself a Democrat, a Republican, or an Independent?

    • 45.3% - Democrat

    • 13.8% - Independent

    • 40.9% - Republican

  4. How likely is it that you'll vote in the general election in November?

    • 88.4% - Definitely will vote

    • 11.6% - Probably will vote

    • 0% - Probably will not vote

    • 0% - Definitely will not vote

  5. [if likely to vote] Have you already cast your vote for the November general election through one of the early voting methods, or have you not yet cast your vote?

    • 53.2% - Yes, already voted

    • 46.8% - No, not yet voted

  6. Thinking about the presidential election, will you be voting for Donald Trump, the Republican, or Joe Biden, the Democrat?

    • 53.5% - Biden (+12.9)

    • 40.6% - Trump

    • 1.8% - Other/Third Party

    • 4.1% - Undecided

  7. Thinking about the Senate seat up for re-election in Michigan, will you be voting for John James, the Republican, or Gary Peters, the Democrat?

    • 50.8% - Peters (+12.8)

    • 38.0% - James

    • 2.0% - Other/Third Party

    • 9% - Undecided

  8. What is your sex?

    • 52.2% - Female

    • 47.8% - Male

  9. Please select the age range which you belong to.

    • 20.9% - 18 to 29 years old

    • 20.9% - 30 to 44 years old

    • 35.2% - 45 to 64 years old

    • 23.0% - 65 and up

  10. With which race or ethnicity do your primarily identify?

    • 78.7% - White

    • 12.8% - Black or African American

    • 3.2% - Hispanic or Latino

    • 2.1% - Asian

    • 2.0% - Multiracial

    • 1.3% - A different race

  11. What is the highest level of education you have completed?

    • 37.6% - High school or less

    • 26.2% - Some college

    • 8.9% - Associate’s degree

    • 17.1% - Bachelor’s degree

    • 10.1% - Postgraduate degree or higher