What We Do
Opinion, Attitude, and Survey Research
There is a dire issue in public opinion research. People are simply not answering phone surveys anymore.
The FCC has regulated that pollsters must use live callers in public opinion polling. This means costs have skyrocketed. Chuck Todd says a single NBC poll costs over $45,000.
Kiaer Research is working to develop a method that maximizes both cost effectiveness and accuracy.
Our mixed-mode methodology is designed with the respondent in mind. After conducting interviews and focus groups, we learned that respondents are annoyed by intrusive, lengthy phone calls.
We hope to bring survey research back to key groups that have been priced out of the market.
Are you in?
Program Evaluation
Life in the nonprofit world is stressful. Low budgets, high expectations.
Program evaluation shows organizational stakeholders and funding partners the impact your work has on advancing equity in society.
An objective, external evaluation does two things:
Fosters continuous quality improvement
Increases chances of renewed or additional funding
Our staff has years of experience working with higher education institutions, international NGOs, local nonprofits, and healthcare systems. Our penchant is for projects that advance equity for under-served populations.
Let’s work together to broaden your influence and demonstrate your impact.
Marketing Research & Branding Studies
We’ve been there. It takes you weeks or months to design that pivotal campaign. Then it falls flat on its face.
We believe that the best ideas for marketing and branding actually come from the customers themselves.
Whether it’s determining the optimal customer segment, understanding the brand’s reputation, or selecting the winning message, a solid base of research gets your marketing the most mileage.
We employ extensive research methodologies that span across ethnography all the way to advanced statistics. These tailored analytics are the fuel for your next successful campaign.
Let’s work together to make your marketing and branding data-driven.
User Experience & Customer Experience
(UX & CX) Research
Working hard on your business can give you tunnel vision.
To provide the best service possible, you need to understand the experience of your user or customer.
User experience research puts you in the shoes of the folks that use your app, website, or software. What frustrations keep them from being fully satisfied and maintaining loyalty? Research has the answer.
A rigorous study of your customers gives you the tools to improve their experience throughout the purchase cycle. What makes a customer not want to return to your business? Research has the answer here too.
Optimize their experience. That’s what this research is all about.
Let’s work together to resolve unforced errors in your user or customer experience.